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Importance of Business Goals to inform Marketing Strategies
It sounds obvious doesn’t it? That a business should have established business goals in place before it even starts thinking about its marketing strategy, but you’d be surprised how…
Which Digital Marketing Components Are Right For Your Business?
In today’s business world an online presence in some form is a must for most companies, but with so many digital marketing options and acronyms out there from SEO…
Maximising your CRM program
Having a Customer Relationship Management (CRM) program that captures your customers’ or potential customers’ details and using email marketing to communicate with them is well known to be one…
Using Integrated Advertising Campaigns to Increase Sales
So you’ve invested in establishing your brand presence, you’ve got a lot of inventory to move and sales, well sales could be better. Could investing in an integrated advertising…
Why Is Branding So Important?
For any company establishing your brand and brand positioning is very, very important. Identifying what is the customer benefit that your business provides, knowing your points of difference, identifying…